Girma Wossenseged is a true “Seasoned Hospitality Professional” with over 30 years of experience in the hospitality industry. Girma has held executive positions in several prestigious hotels (Marriott/Hilton/Preferred Hotel Collections categorized under Boutique Hotels). His education in Hotel Management as well as his extensive hands on experience in the industry have made him an expert in setting up, managing and rebranding hotels.
Girma is also a pioneer in the devising strategies to optimize e-commerce and boosting direct bookings for hotels through brand website and other digital platforms (gaining back share from OTAs) and creating global distribution channel strategy including reservation centers, revenue management, e-commerce, channel marketing and third-party intermediaries. In fact, he has held executive position in one of the largest stand highly sophisticated travel technology company for over 11years. His intimate and firsthand knowledge of every aspect of the hotel industry has made him a terrific combination of an innovator and hotelier.